International Women’s Day is here. Like every year, this
year too, March 8 will witness a rousing debate on women making a killing at
home front and work sphere. However, look around and you will find thousands of
women who are already creating a niche for themselves quietly and steadily. For
these women and their supporters, every day is a Women’s Day.
We salute such women and feature
their achievements, opinions, career advice in our ‘Women’s Day 2017’showcase.
This
edition has Aakanksha Bhargava, CEO, PM Relocations Pvt. Ltd sharing
tips for budding entrepreneurs from her own experiences. Here’s her account– “In
today’s digitally-dominated work culture the new emerging generation of
entrepreneurs and employees are struggling to overcome work life challenges and
strike the perfect work/life balance.
Our constant 24×7 work culture simply
mean that work for us never really stops. For many of us, work is what purely
defines us and that means that we are constantly on a look out for meeting
potential business contacts on holidays, strike new partnerships where we go
out to eat and end up with our college mates and friends as our business
partners.
Gone are the days where work could be
defined by a 9 to 5 time schedule. As new businesses aggressively expand to overseas
boundaries and people inhabit their work lifestyle and timings; achieving a
sweet spot between career satisfaction, mental sanity, family time, pursuing
new hobbies and social fulfilment seems like a distant dream. Overcoming the
challenge of ‘Balancing Work’ is one of the biggest issues we face today, and
it is something which not only affects an individual but also extends to family
members and friends.
Initially when I started my journey,
I found my passion in the idea of ‘Being
able to transform the lives of other by offering stress-free end to end moving
solutions’. There was a lot in the relocation
industry which hadn’t been tapped by anyone earlier. The industry was
still in its nascent stage and needed an in-depth introduction to anyone we met
hence I felt the need to tell people that moving can be made simpler with the
right solutions.
The moving
industry in India is unconventional, unexplored and unknown hence the
biggest challenge was to source people. Not many wanted to explore the option
of working in this industry due to lack of awareness. Another challenge was
altering the attitude of people towards their ‘JOB’. Majority of the times
people just clock in and out of the office, and maybe if they are lucky they
will learn a thing or two along the way. They ideally are not willing to
overcome challenges and achieve higher in life.
Over this period, I had to lead by
example at all levels right from selling to building the brand, to keep
upgrading the processes and systems with increasing work and manpower, setting
up a professional culture with changing their attitude and most importantly all
of this had to be done in budget since we have not been funded by anyone. The
business demands a lot of working capital whereas we work on credit; hence
balancing the same was a challenge. It was difficult to work in the industry
but as long as you have the courage and are ready to take up the challenges,
you can get it all done!
Being at a crucial top-management
level, I strongly believe in supporting our employees in overall career growth
and development. Not only do we focus on targeted work performances but we also
encourage them to effectively follow a disciplined work-life balance. Since
work in our industry demands constant hard work and attention hence as a
company we offer telecommuting and flexi-timing arrangements to our employees
giving them the much-needed time effectively balance their work and personal
life. With continued hard-work we have been successful to an extent that people
have started looking beyond the idea of calling local truckers and labourers to
shift their homes.
Today, people reach out to
professionals to move their belongings. I think what worked for us as a team
was “Having the right Intent!!”. I feel, “It is just about the strength of
one’s mind and having faith in the intent of your heart that makes one achieve
higher in life. But I can bet one thing for sure that when one eventually does
decides on something their courage will kick-ass the fear they held all this
while!! One just needs to take the plunge and then see the miracles of life.”
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